meet Shane

Your website storyteller

loved by clients featured in:

elle decor

brides

the coveteur

domino

century 21

brownstoner

Helping you communicate your boundaries is my love language

In my years in architecture and marketing, I spoke with countless designers who struggled with the same thing I did: saying yes to every client in hopes of one day reaching the luxury market. But constant overextending only led to exhaustion and work that didn’t reflect their true creative vision.

What I learned is that trust doesn’t come from always saying "yes" — it comes from clarity. Boundaries around your price and process don’t limit your clients; they reassure them. And when clients feel that trust, they respect your value. 

← TALK TO SHANE

the lounge story

a quick ode ot our journey
and how the lounge came to be.

the lounge story

a quick ode to our journey
and how the lounge came to be.

Designing Structure, Mastering Marketing

2012-2022

I began in architecture, but it was in marketing — working with Century 21’s top brokerages — where I grew the most. Over a decade, I learned that strategy and client psychology fuel success, and that trust is the non-negotiable currency of growth.

Language of Luxury

June 2023

I shifted into copywriting, helping creative businesses put their value into words. Here, I saw firsthand how many interior designers struggled with clarity in their messaging — bending for clients and underselling their expertise, which left them drained instead of elevated.

Strategy Meets Design

May 2024

My copywriting naturally evolved into website creation, where design and strategy finally met. Through Showit, custom design, and SEO, I built websites that not only looked beautiful but worked as silent salespeople — positioning designers in the luxury tier and attracting clients who valued their process.

brand story lounge

October 2025

Brand Story Lounge became the culmination of everything I’d learned — architecture’s structure, marketing’s client psychology, and design’s power to communicate. By this point, I had written and designed over 50 websites, each one refining the process that now helps independent interior designers and small studios claim their place in the luxury tier with clients who respect their price and process.

launch your website

Clarity & elegance begins here.

Your website is more than a portfolio — it’s how clients decide if they can trust your price and process. This pricing page template helps you::
  • Communicate your value clearly & confidently
  • Reduce price-shopping by showing why your rates make sense
  • Set expectations so clients feel informed, not uncertain
  • Attract inquiries from people who are genuinely aligned with your approach

brand values

The Lounge Design Principles

work with us
Form Follows Function
The structure of a space adapts to how people move within it—and your website should do the same. Its form should be shaped by your audience’s behavior, not just aesthetics. That’s why we start by understanding who your audience is and what drives them to book a consultation. From there, we design a website that guides them seamlessly, eliminating friction while keeping every step toward conversion intuitive and effortless.
Balance Over Symmetry
Symmetry creates order, but balance creates intention. In a room, perfect symmetry can feel rigid, while thoughtful balance feels effortless—just like in web design. Beyond structure, true balance comes from strategic spacing, focal points, and hierarchy, guiding visitors to what matters most. A well-balanced website, like a well-designed space, directs attention with purpose.
Rhythm Before Pattern
Pattern brings familiarity, but without rhythm, it can feel monotonous. In both interior and web design, rhythm creates movement—guiding the eye naturally from one element to the next, encouraging engagement and seamless navigation. Like the spaces you create, a well-structured website strategically balances typography, spacing, and visual hierarchy to lead visitors effortlessly from section to section—keeping them engaged and guiding them toward action.
Symmetry creates order, but balance creates intention. In a room, perfect symmetry can feel rigid, while thoughtful balance feels effortless—just like in web design.

Beyond structure, true balance comes from strategic spacing, focal points, and hierarchy, guiding visitors to what matters most. A well-balanced website, like a well-designed space, directs attention with purpose.
balance over symmetery
Pattern brings familiarity, but without rhythm, it can feel monotonous. In both interior and web design, rhythm creates movement—guiding the eye naturally from one element to the next, encouraging engagement and seamless navigation.

Like the spaces you create, a well-structured website strategically balances typography, spacing, and visual hierarchy to lead visitors effortlessly from section to section—keeping them engaged and guiding them toward action.
rhythm before pattern

VIEW PORTFOLIO

Explore recent projects crafted to highlight each studio’s process, personality, and value.

DOWNLOAD RESOURCES

Free tools designed to refine your words, website, and client experience.

BOOK A CALL

Let’s talk about elevating your studio with a website that clients love and respect.

finally, a website that makes your ideal clients fall for you...

Inside, you come in with a goal, then we'll structure your words & website journey to getting there.

Come out with the confidence that high-end clients will love your studio and respect your price and process.

Experience the lounge difference!

book a strategy call